Hi! I'm Deanna,
a Product designer based in Vancouver, Canada.
I thrive on the intricacies of crafting
✨ meaningful digital experiences ✨
that delight users and drive business growth.
Hi! I'm Deanna,
a Product designer based in Vancouver. I thrive on the intricacies of crafting
✨meaningful digital experiences✨
that delight users and drive business growth.
Hi! I'm Deanna,
a Product designer based in Vancouver.
I thrive on the intricacies of crafting
✨ meaningful digital experiences ✨
that delight users and drive business growth.
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Featured Project
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Featured Project
Pilot: Journey evolving from a 'Travel planner' to an 'All-In-One Travel Hub' that tripled the product's value to $20M
Pilot: Journey evolving from a 'Travel planner' to an 'All-In-One Travel Hub' that tripled the product's value to $20M
Pilot: Journey evolving from a 'Travel planner' to an 'All-In-One Travel Hub' that tripled the product's value to $20M
Product strategy, Product design / 2022-2024
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Past UX Projects
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Past UX Projects
Pilot: how we can differentiate our offerings and create new revenue stream in a saturated OTA market
Pilot: how we can differentiate our offerings and create new revenue stream in a saturated OTA market
Product Design / 2023
How to Monetize Non-Earning Student Users: Strategic approach from QANDA's Premium Membership
How to Monetize Non-Earning Student Users: Strategic approach from QANDA's Premium Membership
User Research, Product Strategy / 2021
NBA 2K: PMF User Research to discover 'Go to market strategy' with less popular sports game.
NBA 2K: PMF User Research to discover 'Go to market strategy' with less popular sports game.
User research / 2021
Samsung R&D: The Future of Smart Homes, When Your Home Appliances Become Your Personal Assistants.
Samsung R&D: The Future of Smart Homes, When Your Home Appliances Become Your Personal Assistants.
User Research / 2020
PILOT / Product Strategy, Product Design / Web App, SaaS
Product Strategy, Product Design
2022-2024
Evolving from a 'Travel planner' to an 'All-in-one travel app' that tripled the product's value to $20M.
Evolving from a 'Travel planner' to an 'All-in-one travel app' that tripled the product's value to $20M.
Evolving from a 'Travel planner' to an 'All-in-one travel app' that tripled the product's value to $20M.
Publications & Events,
Article / Reflection
Market Research
2025
Beyond Tokens: Practical Reflections and Learnings from Design System Work
Beyond Tokens: Practical Reflections and Learnings from Design System Work
Events / Public speaking
User Research
2024-2025
Workshop Snapshot: The AI-Powered Designer – New Competencies for Tomorrow’s UX
Workshop Snapshot: The AI-Powered Designer – New Competencies for Tomorrow’s UX
