Introduction
2K Korea wanted to validate the "product-market fit" of the upcoming NBA series featuring Korean players and explore opportunities to enhance the Korean market.
TIMELINE
June 2022 — Feb 2024
THE TEAM
2 Senior researchers, 1 User researcher
MY ROLEs
User research, research planning
Objective
Why did we started this?
In order to pinpoint and address the issues hindering sales among Korean gamers, our research team and 2K conducted market research, surveys, focus group interviews, and other methods to identify opportunity areas for improvement and propose directions for marketing plan enhancement.
We aimed to uncover the fundamental issue and underlying challenges or barriers that hold back Korean gamers and their thought behind when it comes to buying a new game title.
My role
Research planning to analyzing data
Started with desk research to understand the market and users, developed survey questions along with an FGI plan. We had to gather both qualitative and quantitative data to generate actionable suggestions for the 2K team.
