


Deanna Choi,
Deanna Choi,
Deanna Choi,
Deanna Choi,
Deanna Choi,
Deanna Choi,
a Senior product designer, who thrives on turning complexity into intuitive digital experiences that users love—and businesses rely on.
(Open to work in Toronto and Vancouver)
UX Design projects,
Bree / Design Ops / Design system
Product Design
2025
Startup Makeover: Rebranding and Seeding a Scalable Design System
How to Monetize Non-Earning Student Users: Strategic approach from QANDA's Premium Membership



PILOT / Design Ops / Design system
Product Design
2022-2023
Design System for a Design Team of One: Would this be a Overkill or Secret Weapon?
Design System for a Design Team of One: Would this be a Overkill or Secret Weapon?



PILOT / Feature Design / Web App, SaaS
Product Design
2023
How we can differentiate our offerings and create new revenue stream in a saturated OTA market.
How we can differentiate our offerings and create new revenue stream in a saturated OTA market.



QANDA / Feature Design / Mobile App
Product Design
2021
How to Monetize Non-Earning Student Users: Strategic approach from QANDA's Premium Membership.
How to Monetize Non-Earning Student Users: Strategic approach from QANDA's Premium Membership



Publications & Events,
Article / Reflection
Market Research
2025
Beyond Tokens: Practical Reflections and Learnings from Design System Work
Beyond Tokens: Practical Reflections and Learnings from Design System Work



Events / Public speaking
User Research
2024-2025
Workshop Snapshot: The AI-Powered Designer – New Competencies for Tomorrow’s UX
Workshop Snapshot: The AI-Powered Designer – New Competencies for Tomorrow’s UX



User research projects,
Hankook Research / Market Research
Market Research
2021
PMF User Research to discover 'Go to market strategy' with less popular sports game.
PMF User Research to discover 'Go to market strategy' with less popular sports game.



Hankook Research / User Research
User Research
2020
The Future of Smart Homes, When Your Home Appliances Become Your Personal Assistants.
The Future of Smart Homes, When Your Home Appliances Become Your Personal Assistants.


